![The total digital advertising market: £29.6bn](/sites/default/files/styles/resize_900/public/section_image/Adspend%202024%20headline%20info_1.png?itok=KBtFuobA)
IAB UK Digital Adspend
The latest IAB UK and PwC full-year Digital Adspend report looks at digital advertising spend for 2023. The study shows that the digital advertising market grew by 11% last year to a total of £29.6 billion. Read more about the findings now - IAB UK members can access the full report and downloadable resources for topline takeaways, formats in detail and sector breakdowns.
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Engage returns this June
Inspire. Educate. Multi-perspective. Share. Network. Fun. Joyful. All words that you’ve described Engage as for the last 17 years - and this year will be no different. Heading to a brand new venue, our flagship event Engage returns on 4 June at Soho Place to inspire, entertain and celebrate the joy of digital, in all its forms.
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What we do
As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.
Latest News
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Environmental Sustainability FAQs
Use our new tool to view and compare the sustainability efforts of companies who are committed to reducing the environmental impact of the industry
Learn more![Digital dividend event in parliament](/sites/default/files/styles/card_image/public/card/2024-03/Digital%20dividend%20homepage.png?itok=0h55MwSL)
MPs & Peers back IAB pledges supporting smart regulation
A cross-party group of MPs and Peers commit to pledges to back smart regulation, support SMEs and local journalism, and maintain an ad-funded internet
Learn more![Creator marketing](/sites/default/files/styles/card_image/public/card/2024-04/creator%20marketing%20assets_0.png?itok=3sef9Lhy)
IAB UK launches creator marketing guide
Working with our Creator Marketing Group, we’ve produced a 101 guide on how to effectively engage with influencer-led marketing
Learn more
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
![Amazon Ads](/sites/default/files/styles/logos_carousel/public/logos_section/aalogoboard_0.png?itok=0wh9d8lo)
![Bauer](/sites/default/files/styles/logos_carousel/public/logos_section/bauer_4_0.png?itok=zSQXYRQD)
![Criteo](/sites/default/files/styles/logos_carousel/public/logos_section/criteo%20board%20logo%20homepage_0.png?itok=clcNAsqH)
![Disney](/sites/default/files/styles/logos_carousel/public/logos_section/disney%20logo%20%281%29_0.png?itok=H1TyT6nd)
![ESI Media](/sites/default/files/styles/logos_carousel/public/logos_section/esimedia_1_0.png?itok=wKdSSfLo)
![Global](/sites/default/files/styles/logos_carousel/public/logos_section/Global%20logo_0.png?itok=lMKEu7dh)
![google](/sites/default/files/styles/logos_carousel/public/logos_section/google_7_1.png?itok=uNdj2pBc)
![Immediate](/sites/default/files/styles/logos_carousel/public/logos_section/immediate_3_1.png?itok=sd9Q-Yfg)
![index exchange](/sites/default/files/styles/logos_carousel/public/logos_section/Index_exchange_board_1.png?itok=9xKcJG1s)
![Lab bible](/sites/default/files/styles/logos_carousel/public/logos_section/LADbible-group_2.png?itok=FQDk8q7i)
![Mail Metro](/sites/default/files/styles/logos_carousel/public/logos_section/mailmetromedia_1_2.png?itok=HQywV_Y9)
![Microsoft ads](/sites/default/files/styles/logos_carousel/public/logos_section/MicrosoftAds_1_2.png?itok=PcVgYXqP)
![Nectar Board logo](/sites/default/files/styles/logos_carousel/public/logos_section/nectar%20board%20logo_2.png?itok=cZ6ogHzy)
![News UK](/sites/default/files/styles/logos_carousel/public/logos_section/newsuk_3_1.png?itok=rm3qDjJJ)
![Pubmatic logo](/sites/default/files/styles/logos_carousel/public/logos_section/pubmatic%20logo%20board%20page_0.png?itok=is9VkZau)
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![Reach](/sites/default/files/styles/logos_carousel/public/logos_section/reach_4_0.png?itok=DK60AUit)
![snap](/sites/default/files/styles/logos_carousel/public/logos_section/Snap_0.png?itok=hnKheW8m)
![telegraph](/sites/default/files/styles/logos_carousel/public/logos_section/telegraph_3_1.png?itok=0yRgDND6)
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![Tesco](/sites/default/files/styles/logos_carousel/public/logos_section/tesco%20board%20logo_0.png?itok=dHiKynKC)
![Tradedesk](/sites/default/files/styles/logos_carousel/public/logos_section/tradedesk_2_0.png?itok=D_jWzH94)
![Trip Advisor](/sites/default/files/styles/logos_carousel/public/logos_section/TripAdvisor_1_1.png?itok=4i_Tnl5l)
![Vevo](/sites/default/files/styles/logos_carousel/public/logos_section/Vevo_1_1.png?itok=kMAWjWPx)
![Yahoo](/sites/default/files/styles/logos_carousel/public/logos_section/Yahoo-board_0_1.png?itok=36zJ-Enf)
![Speaker](/sites/default/files/styles/resize_900/public/section_image/homepage%20flex%20block%20main1_0.png?itok=jDY6gpo0)
Preparing for a post-cookie reality
What does your business need to do to thrive in a post-cookie world? Our Targeting & Measurement hub is a great place to find out more about alternative strategies and the essential questions to ask potential partners. Being adequately prepared means ensuring you’re informed, testing solutions and feeding back to vendors on what works. Explore the hub and get started today to keep your digital campaigns on-track once third-party cookies are consigned to history.
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Are you Gold Standard certified?
Being Gold Standard certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, your industry partners, and the end consumer. It's all the more important now that the Gold Standard is a key part of the Online Advertising Taskforce's Action Plan, led by the Government. Find out more about the initiative and how to get certified under the latest criteria.
More for our members
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Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
Learn more![Vr](/sites/default/files/styles/card_image/public/card/2022-11/VR_colour%20treated.png?itok=Mg0FRITQ)
Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
Learn more![James](/sites/default/files/styles/card_image/public/card/2022-11/3_col_content_James.png?itok=hSdAyfA1)
The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
Learn more