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'eco:Drive' by AKQA
Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.Standards and guidelines
The IAB, as a trade body for the online industry, works with its various members to compile best practice guidelines to encourage more efficient workflow practices, tackle barriers to trade and to continuously raise professionalism.
The IAB does not police the industry, as such these standards and guidelines are voluntary, but we are committed to maintaining the integrity of the internet as an advertising medium. Therefore, we strongly advise that the marketing community adhere to a policy of self-regulation.
Use the IAB's standard file for video adverts to make it easier for you to create and run them across the UK’s largest video websites.
Traditional and rich media display banners offer the greatest potential to advertisers to deliver brand messages to a broad audience. Use the standards to help with the planning, creation and buying process.
'Assets to deadline' helps your campaign launch on time. Read the full Best Practice Workflow guidelines available.
Members of the AOP and the IAB have agreed an industry policy for charging where there is late delivery of online advertising creative. As inventory begins to run out, this helps agencies and advertisers as much as publishers.
The IAB Global Measurement Guidelines solve one of the most critical issues for interactive marketers, agencies, ad-servers and publishers by establishing a clear definition of an online advertising impression.
Use this set of tips to produce accessible adverts along with a briefing to members on this matter to help them comply with the DDA.
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