Behavioural targeting - Resources

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White paper
19/12/2014
Future Trends Volume 10 revisits topics from previous volumes to establish the changes in the industry over the last few years.
Handbook
20/10/2014
Welcome to the latest Programmatic Handbook by the IAB. In the last few years programmatic trading has enjoyed a meteoric rise in the digital ad serving space and this handbook serves to define what it represents and what the future may hold for it...
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Research
30/05/2013
There is an important distinction between two types of online local advertising that appeal to different potential advertisers: Location–based advertising and hyperlocal advertising. Major advertisers are not likely to use hyperlocal advertising....
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Research
20/02/2013
The E-commerce Report is an annual investigation into the global uptake and impact of e-commerce by GlobalWebIndex. The report is structured into 2 sections: 1) E-Commerce segmentation and 2) category impact. The report provides crucial data for...
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Research
28/01/2013
The research found that online privacy concerns remain high, and that consumer mistrust and the potential impact on business is growing. 88% of internet users are concerned, 43% don’t trust companies with their personal information, and 91% said...
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TRUSTe
Research
15/11/2012
Across Europe companies are heavily tracking online behaviour, consumers are highly aware of this activity and consumers expect websites to get their permission before tracking their behaviour online. Yet despite the introduction of the EU Cookie...
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Research
08/11/2012
- Asia (with the exception of Japan) dominates, with China leading the way, regardless of the demographic compared. - As a rule, fast growing internet markets like China, Brazil, India or Indonesia, lead mature markets in social engagement,...
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Janrain
Research
06/11/2012
Acquiring and engaging with customers is paramount today, and an increasing challenge considering that the majority of consumers dislike online registration forms. In fact, 82% of U.K. consumers admit to leaving or avoiding a site all together. And...
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Consumers and online privacy 2012
Research
11/05/2012
A report by the IAB UK and ValueClick, based on 2,000 interviews carried out by Kantar Media - 650 face-to-face and 1,350 online.The report reveals:• Over half (52%) of UK consumers are happy to see online advertising because it supports online...
Research
02/03/2011
This report shows the results to the IAB's research exploring understanding and use of behavioural advertising amongst advertisers and agencies
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