Creative Showcase

The IAB’s Creative Showcase Award has been celebrating cutting edge creativity and innovation within the digital advertising sector since way back in May 2003.

The UK produces world-class online creative and Creative Showcase looks to share the best work with a wide audience. Let us help you shout about your great work!

Each month agencies and in house teams submit their top creative campaigns to be judged by our team of senior creative judges. Once judged, the winners and two runners up take over the Creative Showcase homepage and feature on the IAB website. Most importantly, the winners are invited to present their creative work at one of three award seminars held throughout the year and entered into the annual flagship Creative Showcase Grand Prix Awards.

The Creative Showcase’s main focus is digital creativity, so anything goes! We represent the broad range of digital creativity from microsites to widgets, mobile apps to inspiring display advertising. Enter your work for next month’s award (it’s free to enter whether you are an IAB member or not) or browse the site for a big dollop of creative inspiration.

VCCP won the 2013 IAB Creative Showcase Grand Prix. Find out more about all the winners from the Grand Prix.

Watch a showreel of all the winners from the Creative Showcase Grand Prix 2013 below:

Latest Showcase: October 2014

1st place:

Honda - 'The Other Side'

Wieden+Kennedy's new campaign launched on YouTube, brings to life Honda's other side, the side born from a racing heritage and thirst for innovation.

2nd place:

Adidas - Brazuca

We Are Social
We Are Social made Brazuca, into the real star of the tournament - by turning it from a ball, into a baller. They gave it its own voice on Twitter @Brazuca; with brilliant football insight and an irreverent tone of voice that cut through football cliche

3rd place:

The Sun - Creating the 5:15 appointment

Wunderman UK
Through generating all this engagement, we were able to create a purpose for the Sun Goals product. Using a clear content strategy and TOV, supported by reactive ads, we built up to 5.15 pm as the new national appointment to watch football highlights.

Visit the Showcase

Visit the Creative Showcase Awards website to access the archive of winners dating back to 2003. You can search by date, agency or category to find all the information you need about the best creative campaigns around.