Creative Showcase

The IAB’s Creative Showcase Award has been celebrating cutting edge creativity and innovation within the digital advertising sector since way back in May 2003.

The UK produces world-class online creative and Creative Showcase looks to share the best work with a wide audience. Let us help you shout about your great work!

Each month agencies and in house teams submit their top creative campaigns to be judged by our team of senior creative judges. Once judged, the winners and two runners up take over the Creative Showcase homepage and feature on the IAB website. Most importantly, the winners are invited to present their creative work at one of three award seminars held throughout the year and entered into the annual flagship Creative Showcase Grand Prix Awards.

The Creative Showcase’s main focus is digital creativity, so anything goes! We represent the broad range of digital creativity from microsites to widgets, mobile apps to inspiring display advertising. Enter your work for next month’s award (it’s free to enter whether you are an IAB member or not) or browse the site for a big dollop of creative inspiration.

VCCP won the 2013 IAB Creative Showcase Grand Prix. Find out more about all the winners from the Grand Prix.

Watch a showreel of all the winners from the Creative Showcase Grand Prix 2013 below:

Latest Showcase: November 2014

1st place:

Kia Reevoo

E3
Kia’s cars are well built, reliable and affordable – and much loved by their loyal owners. But in an industry saturated by well-established car marques with high brand equity, Kia struggles to make an impact. How could we change people’s perception?

2nd place:

The Hobbit: The Desolation of Smaug

Microsoft Advertising/Think Jam
The campaign was designed to make the most of Microsoft’s integrated cross-platform media solution, capitalising on the film’s popularity to reach consumers across-screens, driving trailer views and engagement with rich and impactful content.

3rd place:

Big Poppy Run

AKQA
Vodafone Firsts is an on-going campaign enabling people to do things for the first time, through the help of mobile technology. For the WW1 centenary, we used Firsts to tell an inspiring story that Londoners could participate in.

Visit the Showcase

Visit the Creative Showcase Awards website to access the archive of winners dating back to 2003. You can search by date, agency or category to find all the information you need about the best creative campaigns around.