About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies.

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Mobile Marketing


Advertisers are waking up to the potential of mobile - as seen by the fact that mobile adspend grew by 68.4% in H1 2014 to £707.1 million.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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Join us to hear what to expect from the IAB in 2015! With talks from the team to show you how to make the most of you membership in the coming year and more...
Come to an evening of ground-breaking, innovative creativity, which will inspire you for your next digital brainstorm. Gain insights into forward thinking and brilliant work whist sipping on a cocktail or two.
Intensive Course
10/02/2015, 17/02/2015
The IAB Digital Marketing Essentials Course is the only course you need to understand all the basics about digital - over just two days!
Spoiler Alert: This event does not contain any questionable erotic wearisome narrative or slides. We hope.

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

That's why Creative Showcase awards digital creativity every single month.

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The Next Photo
The discovery that Retinoblastoma – a deadly and aggressive eye cancer predominately in young children – shows as a white pupil under flash photography, means that the next photo you take with your mobile phone could actually save a child’s eyesight.