About the IAB

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners and agencies.

Mobile Marketing


Advertisers are waking up to the potential of mobile - as seen by the fact that mobile adspend grew by 68.4% in H1 2014 to £707.1 million.

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If your company is an IAB member you can access all areas of the website and book places at events and training courses at IAB member rates.

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What's on at the IAB?Explore more >

Our fourth annual Video Conference led by the IAB Video Council will take an in-depth look at all aspects of video online - from ad overlays to video ecommerce and everything in between.
The IAB is inviting brands to come to hear from Dr Simon Hampton, a psychologist from the University of East Anglia and the IAB’s ‘doctor in the house’, and learn more about psychology and the behavioural powers of digital.
Join us for our last Creative Showcase of the year where we’ll honour winners from September to December 2014
‘Data' is big business to the advertising world with marketers gaining considerable amounts of information about their customers and businesses on a daily basis. The question is whether there is a limit on the success and growth of knowledge….?

EU Self Regulatory Initiative

Find out more about the EU self regulatory initiative

Creative Showcase

Creativity never stands still.

That's why Creative Showcase awards digital creativity every single month.

Latest Winner

Honda - 'The Other Side'
Wieden+Kennedy's new campaign launched on YouTube, brings to life Honda's other side, the side born from a racing heritage and thirst for innovation.